A friend of mine (we are both non native english speakers, french actually) is writing lyrics and came to me to have an opinion on a sentence, and I actually am not 100% sure about the good answer.
The lyrics go like this :
How could you convince the people?
When you don’t even believe in it
The question was about how we could refer to said people in the first sentence.
The three propositions are :
I would totally rule out “Him” because people is plural here. “It” would refer to an object, so it only leaves “Them” available.
Would someone care to elaborate on this?
Thank you all in advance 🙂